Shelbourne bookmakers agree 3-year Easter Cup sponsorship

THE Shelbourne Park Bookmakers have agreed a deal to sponsor the iconic Easter Cup, one of greyhound racing’s most prestigious Classic events, for the next three years up to the centenary staging in 2028.

The 2026 competition, over 550 yards, will commence on 14th March culminating in the final, live on sisracing.tv, on April 4th when the winner will claim the coveted €25,000 top prize.

Inaugurated in 1928, the Easter Cup has long been a centrepiece of the Irish greyhound racing calendar and has attracted the sport’s elite for nearly a century, featuring legendary greyhounds such as Odd Blade, Mick the Miller, and Spanish Battleship. 

In more recent years winners have included such household names as Susie Sapphire, Swords Rex and Clonbrien Treaty.  The 2025 champion was Hopes Teddy who won in 29.81sec under the guidance of trainer Pat Buckley.

Ray Mulvaney, speaking on behalf of the Shelbourne Park Bookmakers, said: "We are incredibly proud to sponsor the Easter Cup for the next three years.

"This event is woven into the heritage of Shelbourne Park and the wider greyhound racing community.

"We are committed to supporting a competition that consistently delivers top-class racing, excitement, and international interest.

"We look forward to playing a key role in elevating the Easter Cup as it enters a new era."

Tim Lucey, CEO of Greyhound Racing Ireland, added: "We welcome the Shelbourne Park Bookmakers as the new long-term sponsors of the Easter Cup.

"Their commitment reflects their deep connection to Shelbourne Park and their belief in the future of our sport.

"The Easter Cup has a rich history and remains a highlight of the racing year, and this partnership ensures the continued strength, profile, and prestige of this Classic for years to come."

The full extensive schedule of sisracing.tv Irish coverage f0r 2026 will be announced later in December.